Its Miller Time for America Case Study
Wonderful UGC :30
Sports Center inset
YouTube Take Over
In the summer of 2014 we launched Miller Time for America. An integrated campaign that asked guys to “Show Us Their Miller Time” across every media channel including broadcast, radio, retail, social, mobile and digital.
Twitter served as the focal point of the campaign, our objective was to grab new followers and drive usage of #itsmillertime.
By the end of the campaign in early August we had tripled our followers to 150k. The hashtag was the most used branded hashtag through the summer getting well over 500k mentions, and beating out World Cup heavy weights like Adidas, Nike, and Coke.
The campaign was awarded Chicago Addy Silver for Integrated campaign, a bronze for social media campaign and a Silver Shorty for integrated social media campaign.
SVP | Group Creative Director
May 2014 – August 2014