In 2012 we established Miller Lite as the official beer of Fantasy Football. We took over both the Yahoo and NFL fantasy football platforms with a full season of content for our fans to engage with, from talking smack with their friends, to voting for the best team name to setting a date for their championship game, we made sure our guys were paying attention when they saw one of our ads.
The campaign was recognized by the Addy, Webby and Shorty awards.
2012 – Webby Honoree, Miller Lite Fantasy Football
2012 – IAB MIXX Gold and Silver, Miller Lite Fantasy Football
2013 – Shorty Industry Award Finalist – Miller Lite Fantasy Football
VP | Group Creative Director
Interactive Media, Branded Content, Social Media