Miller Lite Punch Top Can

Description

In the summer of 2012 we launched the Punch Top Can, a new product innovation for Miller Lite. Working with Funny or Die we created a series of entertaining product demonstrations that showed guys all the tools they could use to “Punch It”.

The work was a awarded a Chicago Addy Silver for Integrated campaign.

Role

VP | Group Creative Director

For

Mille Lite

Date

May 2012

Type

Branded Content, Video Pre-Roll, Rich Media