In 2012 we caught lightning in a bottle with the new Miller Lite driver Brad Keselowski. He had established himself as an early adopter of social media in the NASCAR world and gained infamy when he tweeted pics from the track during a wreck earlier in the season. We saw an opportunity to utilize a social media friendly celebrity, we just didn’t realize our moment would come during the biggest race of the season.
The Campaign was awarded a Silver Chicago Addy and a Shorty award finalist.
VP | Group Creative Director