Taco Bell | Feed the Beat


In 2012 I lead the pitch that won the Taco Bell account for DigitasLBi. During the pitch we presented an idea for their long established Feed The Beat program, a little known Cause Marketing initiative to support music at the grass roots level. We thought we could make it bigger and proposed a first-of-it’s-kind crowd sourced rockumentary via Twitter. A year later we brought the idea to life at SXSW 2013. The event culminated in a long form documentary featuring Passion Pit and Wildcat Wildcat with footage from twitter users at the SXSW show.


VP | Group Creative Director


Taco Bell


March 2013


Social Media, Experiential

2014 CLIO

Bronze - Music Film