In the fall of 2012 we worked with Facebook to create a new Miller Lite App. The app would take advantage of the new Facebook Timeline feature and allow guys to create a highlight reel of their night out. Our app wouldn’t just pull in one person’s activity but all of their friends activity as well. Consumer’s launched the app then tagged their friends, the app would then gather all their Facebook activity over a given time frame and create a video from their content. Consumers could then share out their video, showing everyone else the great time they had with their friends.
VP | Group Creative Director
Facebook Application, Social Media