Brad K. Q&A

Description

In January of 2011 Miller Lite Racing began their partnership with a new and largely unknown driver named Brad Keselowski. We launched a digital campaign to introduce him to NASCAR fans at the start of the 2011 season with Video Pre-Roll, long form branded content and an interactive Rich Media banner that allowed fans to ask him (almost) anything.

Role

VP | Creative Director

For

Miller Lite

Date

February 2011

Type

Digital Pre-Roll, Rich Media, Branded Content