Brad K. visits the Brewery – Trailer
The Waiting Room
The Kettle Room
Brad K. visits the Brewery – Full Length
In 2011 Miller Lite signed Brad Keselowski as their new NASCAR driver and invited him to the Milwaukee Brewery to learn more about the brand. We saw an opportunity to introduce a relatively unknown driver to our fans and give them a tour of the Brewery from the perspective of a NASCAR driver.
With a run and gun approach (we had a 90k budget) we shot five :15 second spots to be used in pre-roll and display ads leading up to the Daytona 500.
VP Creative Director