Brad K. visits the Brewery

Brad K. visits the Brewery – Trailer

The Waiting Room

Gift Shop

The Kettle Room

The Warehouse

Brad K. visits the Brewery – Full Length

Description

In 2011 Miller Lite signed Brad Keselowski as their new NASCAR driver and invited him to the Milwaukee Brewery to learn more about the brand. We saw an opportunity to introduce a relatively unknown driver to our fans and give them a tour of the Brewery from the perspective of a NASCAR driver.

With a run and gun approach (we had a 90k budget) we shot five :15 second spots to be used in pre-roll and display ads leading up to the Daytona 500.

Role

VP Creative Director

For

Miller Lite

Date

February 2011

Type

Pre-Roll Video