The original can is back for good.
The original look is back for good.
In January of 2014 Miller Lite brought back their original can for a three month promotion. Sales went through the roof and our social media fans begged us to make the switch permanent. In April the decision was made to do just that and Miller Lite wanted to tell their biggest fans the news first.
We couldn’t think of a better way to make the announcement than the words our fans shared with us on social media.
We created a limited edition poster made entirely of the posts and tweets our fans shared with us, we even put real Hops in the ink. Then we sent those fans a copy.
The poster was such a success on social media that Miller Lite started putting them up in bars and asked us to do a follow up poster to announce the return of their original look across the packaging line up.
SVP Group Creative Director
Social Media – Poster