Governor’s Ball Poster
Austin City Limits Poster
Following the success of our original can poster, we created a series of posters for each of the big summer festivals sponsored by Miller Lite.
We saw an opportunity to take a new approach to the typical corporate sponsorship of summer festivals. Miller Lite isn’t just a sponsor, but rather a fan just like you. We created a poster series that celebrated the festivals and featured our new packaging.
We gave away the posters on social media, surprising our fans while driving awareness of our partnership with the festivals our guys love.
The poster series earned us Chicago Addy awards and placement in the Communication Arts 2015 Illustration Annual.
SVP Group Creative Director
Social Media – Poster