Miller Lite Concert Series Posters

Governor’s Ball Poster

Austin City Limits Poster

Bonnaroo Poster

Summerfest Poster

Description

Following the success of our original can poster, we created a series of posters for each of the big summer festivals sponsored by Miller Lite.

We saw an opportunity to take a new approach to the typical corporate sponsorship of summer festivals. Miller Lite isn’t just a sponsor, but rather a fan just like you. We created a poster series that celebrated the festivals and featured our new packaging.

We gave away the posters on social media, surprising our fans while driving awareness of our partnership with the festivals our guys love.

The poster series earned us Chicago Addy awards and placement in the Communication Arts 2015 Illustration Annual.

Role

SVP Group Creative Director

For

Miller Lite

Date

June 2014

Type

Social Media – Poster

Communication Arts

Illustration Annual