Miller Lite Instagram Campaign

Miller Lite Instagram Ad #1

Miller Lite Instagram Ad #2

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Adweek Article

Description

In August of 2015 we launched the first Instagram Ad Campaign for Miller Lite.

With the objective of recruiting new drinkers and raising brand perception we used illustrated typography to bring the brand’s point of view to life.

The campaign tripled our Instagram following and positioned Miller Lite as the beer for the real you.

Role

SVP Group Creative Director

For

Miller Lite

Date

August 2015

Type

Instagram