Miller High Life social photography
In 2014 Miller High Life decided to target a more established urban millennial audience.
We helped lead the effort through all of our social channels by commissioning a photographer with an editorial background to capture our audience in the places they live and play.
With a mix of lifestyle and product photography we began to elevate the brand from it’s blue collar roots to the more modern image of it’s younger drinkers.
We were awarded a Chicago Addy Gold for Best Brand Facebook page in 2015.
SVP Group Creative Director
Miller High Life
Social Media Content