Miller High Life Social

Miller High Life social photography

Description

In 2014 Miller High Life decided to target a more established urban millennial audience.

We helped lead the effort through all of our social channels by commissioning a photographer with an editorial background to capture our audience in the places they live and play.

With a mix of lifestyle and product photography we began to elevate the brand from it’s blue collar roots to the more modern image of it’s younger drinkers.

We were awarded a Chicago Addy Gold for Best Brand Facebook page in 2015.

Role

SVP Group Creative Director

For

Miller High Life

Date

ongoing

Type

Social Media Content