Miller Lite Facebook

Mother’s Day Post

Pride Post

Description

We launched Miller Lite on Facebook in March of 2009, one of the first beer brands on the platform. Since then we have continually evolved our approach and in 2013 really hit our stride.

Instead of talking about ourselves and pushing product ads we began to behave like our target (21-25 year old men).

We picked up trends and inserted ourselves into conversations our guys were already engaging in. We even started a few ourselves.

Our work on Facebook has continually been recognized by national media for it’s wit and millennial relevance.

Role

SVP Group Creative Director

For

Miller Lite

Date

ongoing

Type

Social Media – Facebook