Miller Lite Twitter

Miller Lite Twitter

High performing tweets

World Emoji Day

July 4th

Sharknado 2

Gold Medal at Great American Beer Festival

Dumb and Dumber premiere

Ugly Sweater Post

Better Call Saul premiere

Pi Day March 14th

National Beer Day

Supreme Court Marriage Equality post

Description

In 2013 we launched Miller Lite on Twitter and began to utilize the platform to bring our brand voice to life.

Our self deprecating and approachable humor resonated with our audience and in 2014 we became the largest domestic beer brand on Twitter.

We jumped into conversations and even started and organic trending topic with #BeerLoveSongs.

Our work on Twitter had consistently been sited as best in class by the national media and in the summer of 2015 CNBC declared us the most engaged and successful beer brand on Twitter.

Role

SVP Group Creative Director

For

Miller Lite

Date

ongoing

Type

Social Media – Twitter