Miller Lite Drizly Partnership

Description

During football season in 2014 we partnered with Drizly, an alcohol delivery service, to target our consumers during Sunday NFL games.

We used key words on Twitter to identify users that had tweeted they were watching the games or needed beer. We then delivered them a promoted Twitter Card telling if they ordered through Drizly, miller Lite would cover the delivery fee.

When consumers clicked on our Twitter card they were taken to a branded mobile site that allowed them to order and pay for their Miller Lite. Deliveries were guaranteed in less than an hour.

Role

SVP Group Creative Director

For

Miller Lite

Date

December 2014

Type

Mobile Delivery