Miller Lite - Share Your Summer

Share Your Summer – General Market

Share Your Summer – Latino Market

Description

With the Summer 2015 program we wanted to build on the success of our previous summer campaign. We asked consumers to share their summer with us, in return we would make them the face of the brand.

When consumers shared their summer photos we placed them in all of our digital media, including out of home.

We created two pre-roll spots, english and spanish, to drive awareness and encourage sharing.

Each spot featured real consumer photos and made them the face of Miller Time.

Role

SVP Group Creative Director

For

Miller Lite

Date

May 2015

Type

Pre-Roll Video