Miller Lite NFC Coaster - SXSW

Twitter post

Mobile Landing Page

NFC enabled coaster

SXSW Poster

Description

In 2015 we created an NFC enabled bar coaster to give away our custom designed poster at the SXSW conference. When Android users tapped their phone to the coaster they were entered to win one of one hundred posters we placed in bars around the festival.

Role

SVP Group Creative Director

For

Miller Lite

Date

March 2015

Type

Digital & Mobile Innovation