BP Invigorate Launch

Cupcake :30

Trick Shot :30

Treadmill :30

Bag :30

Invigorate Landing Page

Invigorate Mobile Landing Page

Facebook Carousel Ad

Facebook Carousel Ad – Journey

Facebook Carousel Ad – Hula Girl

Hula Girl GIF for Carousel Ad

Facebook Photo Ad

Facebook Link Ad – Fuel Dragging

BP Driver Rewards Sweepstakes Landing Page


In April of 2016 we helped launch BP Invigorate, there best fuel ever. Our work on the campaign spanned online video, social, OLA, email, CRM and a custom landing page. Fuel is a very low interest category so our work used every day relatable moments to communicate the benefits of the new fuel in ways our consumers could connect with emotionally. This work was BP’s first ever for paid social and digital content.


SVP Group Creative Director


BP America


April 2016


New Product Launch