Whirlpool EveryDrop

No Pitchers Bumper :06

Cleaner Water OLV :15

Easy Install Bumper :06

Convenience OLV :15

Eco Friendly OLV :15

Save Space OLV :15

Description

In 2017 we partnered with Whirlpool to launch a new product from their water filtration brand EveryDrop. The EveryDrop Water Dispenser was the first new product from the brand in 4 years and expanded their product portfolio outside the refrigerator. We created the name, packaging and digital only launch campaign for this “first of it’s kind” new product.

Role

SVP Group Creative Director

For

Whirlpool

Date

September 2017

Type

Product Launch