Litl Smokies Holiday Campaign

Bacon

Nachos

French Toast

Mac and Cheese

New Years Eve Facebook post

Holiday Facebook post

Friendsgiving Facebook post

Description

Everyone knows Litl Smokies, unfortunately everyone knows them for the same two recipes. The 2017 Holiday campaign aimed to re-invent the brand and introduce ourselves to a whole new audience. Through an exclusively digital media plan we used six second bumpers, Snapchat videos and filters, and Facebook to target consumers and events outside the typical holiday gatherings. Featuring new recipes, our “Smokesperson” showed how Litl Smokies can make just about anything a little more interesting.

Role

SVP Group Creative Director

For

Hillshire Farm

Date

Holiday 2017

Type

Online Video, Snapchat, Facebook