Corona Refresca

Taste of the City :30

Landscape :15

Taste of the City (Spanish) :30

Landscape (Spanish) :15

OOHO

Bus Shelter

Description

In May of 2018 we launched a new product for the Corona brand family. Corona Refresca is a flavored malt beverage, the first of it’s kind from Corona.

The campaign introduces consumers to a whole new drink from a brand they love and invites them to bring a slice of the mexican tropics to their everyday world.

Role

SVP Group Creative Director

For

Constellation Brands

Date

May 2018

Type

TC. OLV, OOHO, Digital