Mini Babybel 2018

Roadtrip Savior :30

Roadtrip Savior :15

Cheese & Crackers :15

Peel :06

Moving In :06

Slideshow :06

Description

In June of 2018 we launched a new campaign for Mini Babybel in the US. The first new creative for the brand in almost three years, we continued to build on the campaigns central character but introduced a new tag line and a new product innovation. The campaign included TV, digital video, digital banners and social media.

Role

SVP Group Creative Director

For

Bel Brands USA

Date

June 2018

Type

Brand Campaign