In June of 2019 we created a campaign to reintroduce consumers to Woodbridge, a brand they thought they new everything about.
We tapped into the brands rich history and it’s legendary founder Robert Mondavi.
At the age of 68 and already a titan in the wine industry, Robert Mondavi took a huge risk when he created Woodbridge an affordable everyday wine.
Robert Mondavi believed that good wine should be available to everyone, as it was in his parents Italian homeland. He created Woodbridge to bring his belief to life and deliver good wine for all.
SVP Group Creative Director
Broadcast, Print, Social, Digital