Kim Crawford - Make it Amazing

Make it Amazing :30

Birthday :15

BYOB :15

Marketplace :15

Bottle Plunge :06 :Digital

Description

Kim Crawford is the #2 Sauvignon Blanc in the country, we were tasked with making it #1.

With that in mind we created a bold new campaign that doesn’t tell woman they are amazing, it shows them being amazing. In a category full of stereotypes we showed real people in the real world making any moment simply amazing.

With a mix of broadcast, OLV, social and digital we launched the new campaign in June of 2019.

Role

SVP Group Creative Director

For

Constellation Brands

Date

June 2019

Type

Broadcast, OLV, Digital, Social