Make it Amazing :30
Bottle Plunge :06 :Digital
Kim Crawford is the #2 Sauvignon Blanc in the country, we were tasked with making it #1.
With that in mind we created a bold new campaign that doesn’t tell woman they are amazing, it shows them being amazing. In a category full of stereotypes we showed real people in the real world making any moment simply amazing.
With a mix of broadcast, OLV, social and digital we launched the new campaign in June of 2019.
SVP Group Creative Director
Broadcast, OLV, Digital, Social