Kim Crawford - Make it Amazing

Make it Amazing :30

Birthday :15

BYOB :15

Marketplace :15

Bottle Plunge :06 :Digital


Kim Crawford is the #2 Sauvignon Blanc in the country, we were tasked with making it #1.

With that in mind we created a bold new campaign that doesn’t tell woman they are amazing, it shows them being amazing. In a category full of stereotypes we showed real people in the real world making any moment simply amazing.

With a mix of broadcast, OLV, social and digital we launched the new campaign in June of 2019.


SVP Group Creative Director


Constellation Brands


June 2019


Broadcast, OLV, Digital, Social