William Matznick

SVP | Group Creative Director Chicago, IL

Creative lead at Y&R Chicago/Cavalry.

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Experience

SVP Group Creative Director

Y&R Chicago/Cavalry

Creative lead on Constellation, Whirlpool, Tyson, and Bel Brands.

SVP | Group Creative Director

DigitasLBi

Creative lead on MillerCoors and BP America accounts. Leading a team of 35 and managing over 13 MM in revenue.
MillerCoors brands include Miller Lite, Miller High Life, Miller 64 and Miller Fortune.
- Launched Miller Fortune
- Pitched and won BP America account
- Created first user generated social campaign and TV spot for Miller Lite.
- Made #ItsMillerTime the #1 branded hashtag on Twitter, summer 2014
- Made Miller Lite the most followed domestic beer brand on Twitter
- Launched Miller Lite on Instagram

VP |Group Creative Director

DigitasLBi

Creative lead on MillerCoors account. Lead a team of 10.
MillerCoors brands include Miller Lite, Miller High Life, Miller 64, Keystone Light and Miller Fortune.
- Re-branded and launched MGD 64 as Miller 64
- Launched Miller Lite Punch Top Can
- Created award winning Miller Lite Fantasy Football Integrated Campaign
- Launched Miller Lite on Twitter

VP | Creative Director

DigitasLBi

Creative lead on MillerCoors account. Lead a team of 10.
MillerCoors brands including Miller Lite, MGD, Miller 64, Fosters and Sparks.
- Pitched and won Taco Bell account
- Pitched and won Harley Davidson account
- Created award winning Miller Lite Taste Points Integrated Campaign

Associate Creative Director

DigitasLBi

Creative on MillerCoors account. Lead a team of 5
MillerCoors brands included Miller Lite, MGD, Icehouse, Fosters, Sparks and Mickeys.
- Pitched and won Walgreen’s account
- Pitched and won Disney Parks account
- Created first Miller Lite iPhone App
- Launched Miller Lite on Facebook

Sr Art Director

DigitasLBi

Partnered with copywriter to develop and execute concepts for broad range of deliverables including: online advertising, microsites, large scale web sites, e-mail programs, direct mail, and direct response television commercials. Clients: Allstate, KitchenAid, Eli Lilly, Nokia, Miller Brewing.

Art Director

DigitasLBi

Interactive Art Director on the Allstate account. Concepted, designed and coded digital display and rich media advertising, web sites and landing pages.
- Designed and built Allstate.com homepage
- Designed and built Allstate Your Choice micro site, new product launch
- Re-designed Allstate Auto Insurance quote experience

Art Director

Freelance

Contracted traditional and digital art direction and design with expertise in photographic art direction, collateral packaging, catalog layout, brochures, direct mail, flash and html web design. Clients ranged from design/advertising agencies to major corporate clients.

Art Director/Production Mgr

SkyMall

Designed all marketing collateral including catalog coversand product layouts. Responsible for producing and managing 172 page inflight catalog with 12 custom versions. Managed a 5 person staff.

Education

Illinois Wesleyan University

BFA Graphic Design

Awards

2016

Silver Effie, EFFIES [link]

2015

7 Silver Awards, Chicago American Advertising Awards (won 7 silvers for our work across Miller Lite, Miller High Life and Coors Light)

2015

Social: Native Advertising Honoree, Webby’s (#ItsMillerTime Campaign)

2014

CLIO Music Film, CLIO

2014

Integrated Campaign - Silver, Chicago Addy (Miller Lite)

2014

Facebook - Gold, Chicago Addy (Miller High Life)

2014

Social Media Campaign - Bronze, Chicago Addy (Miller Lite)

2014

Poster Single - Bronze, Chicago Addy (Miller Lite)

2014

Poster Series - Bronze, Chicago Addy

2014

Social Media - Honoree, One Show

2014

Social Media Campaign - Silver, Shorty's

2014

Advertising Series - Illustration, Communication Arts

2013

Integrated Campaign - Silver, Chicago Addy (Miller Lite)

2012

Branded Content - Bronze, Chicago Addy (Keystone Light)

2012

Rich Media Campaign - Gold, IAB MIxx Awards

2012

Social Media Campaign - Silver, Chicago Addy (Miller Lite Racing)

Clients

BP America MillerCoors Taco Bell eBay Allstate Nokia KitchenAid Eli Lilly Best Buy SkyMall Ameriprise Harley Davidson Sara Lee Hillshire Farm Ballpark Franks Corona Premier Ballast Point Whirlpool Mini Babybel The Laughing Cow Boursin

Specialties

Creative Direction Creative Leadership Integrated Marketing Social Media Marketing Digital Marketing Mobile Marketing Web and Mobile Design

Skills

Creative Direction Art Direction Design Social Media Print Interactive Branded Content Broadcast Mobile Strategy Web Design Social Strategy Brand Strategy